The next time you pick up some La Barba cigars, there’s a good chance the bands will have a new look.
Tony Bellatto told halfwheel that he decided to focus on the straight razor portion of the cigars’ branding.
“We feel that the straight razor has really made the brand iconic and I wanted to really exemplify it as the main focus of the band and I also wanted to keep the super modern feel,” said Bellatto.
The new La Barba Red and La Barba Purple bands draw from the company’s third line, Siempre, for its size and shape, which Bellatto says helps ties the three lines together. He is now using a matte paper with gold and silver powder finishing.
But fans of the brand don’t have to worry about the cigars themselves changing.
“Nothing else is changing with the the two blends, or box packaging, just a little update on the cigar bands themselves,” said Bellatto.
The new bands will be on all IPCPR sample cigars and will begin showing up at retail in the coming week.