La Barba Changes Primitivo to Ricochet, Shipping Next Month

La Barba Cigars has announced that its upcoming Primitivo release will now be known as Ricochet.

The name change is due to a trademark issue. Santa Clara, Inc.—a JR Cigar sister company—owns the trademark for Primitivo.

“When I realized that we were going to have a possible conflict with the original name, I went back to the drawing board,” said Tony Bellatto, owner of La Barba, in a press release. “From the start, it’s been about going back to my roots with wine and I wanted to make light of the situation and create a series based on that.”

Ricochet uses a Mexican San Andrés maduro wrapper, an Indonesian binder and Dominican, Nicaraguan and Pennsylvania fillers. Production is being handled by Tabacalera William Ventura in the Dominican Republic.

It’s offered in four sizes, each sold in 25-count boxes.

• La Barba Ricochet 5 3/4 x 46 — $8.60 (Boxes of 25, $215)
• La Barba Ricochet 5 x 50 — $9.60 (Boxes of 25, $240)
• La Barba Ricochet 6 x 54 — $10.60 (Boxes of 25, $265)
• La Barba Ricochet 6 x 60 — $11.60 (Boxes of 25, $290)

Distribution will be handled by Down & Back, LLC, which also distributes Caldwell Cigar Co., Room101 and Lost&Found, the latter of which Bellatto is a co-founder in.