La Aurora & Padilla Announce Agreement Over Lion Use

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Today, La Aurora announced that it and Padilla Cigars announced that an agreement had been reached over the use of a lion in branding.

Under the agreement, Padilla will be able to use an “abstract lion” in its branding. The agreement also ensures that Padilla will be able to sell its existing product with old branding. Padilla filed for a trademark with a lion inside the logo in 2011. La Aurora claims that it has been been using a lion on its products since 1926. La Aurora is owned by the León family, whose last name translates into lion.

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La Aurora Untamed Box

The lion has been displayed on a variety of the company’s products, most notably the company’s Untamed series.

Ernesto Padilla declined to comment.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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