This year marks the 30th anniversary of the La Casa del Habano franchise, and Habanos S.A. has announced an exclusive cigar for the worldwide network of Cuban cigar retailers.
The Juan Lopez Selección Especial measures 6 7/10 inches long (170mm) with a 52 ring gauge, a double robusto vitola known as the Fortunas. It is a size used for 2009’s Juan Lopez Selección Suprema, an Edición Regional for the United Kingdom, as well as 2010’s Ramón Allones Gladiator, an Edición Regional for the Andes, or more specifically Bolivia, Peru and Ecuador. It is also a very similar vitola to 2006’s Trinidad Torre Iznaga, a Colleción Habanos release that is best known for its presentation in a box designed to look like a classic novel.
The cigars will come in 25-count boxes, though a release date has not yet been announced.
Juan López Selección Especial (Cepo 52 x 170 mm long) is the vitola selected by Habanos, S.A. in 2020 to commemorate the 150 years of the brand and the 30th anniversary of the franchise network La Casa del Habano, which markets this product exclusively.#XXIIFestivalHabano pic.twitter.com/lOruBG1CUj
— Habanos SA Oficial (@Habanos_Oficial) February 25, 2020
It joins the Montecristo Herederos as an LCDH exclusive cigar, though the Montecristo will also be made available to Habanos Specialists, so it wears a gold secondary band as opposed to the maroon secondary band that is reserved for cigars exclusively released to La Casa del Habano retailers.
There are approximately 90 La Casa del Habano retailers around the world, each of which is considered by Habanos S.A. to be premier retailers of Cuban cigars in their respective regions. Stores carrying the designation are required to meet an extensive list of qualifications, including have ample amounts of aged stock. In return, they are able to use the LCDH name, get access to exclusive LCDH product and are guaranteed to get the first shipments of new releases in their respective countries.
Update (Dec. 6, 2021) — This article has been updated to reflect that the vitola name is Fortunas, as was announced by Habanos S.A. in a press release sent today.
Images courtesy of Habanos S.A.