JRE Tobacco Co. Adds Rancho Luna Maduro, Tatascan Yellow Label
Julio and Justo Eiroa are stepping into their own booth at the IPCPR Convention & Trade Show to show off their three core lines as well as a pair of new additions.
The company officially launched in late January with three core lines, Aladino, Rancho Luna and Tatascan. At this year’s annual industry gathering, the company will unveil the new Rancho Luna Maduro and Tatascan Yellow Label.
The Rancho Luna Maduro is being launched in three sizes, Robusto (5 x 50, $7), Toro (6 x 50, $7.50) and Gordo (6 1/2 x 60, $9), each in 20 count boxes. It uses a Honduran maduro wrapper over a Honduran corojo binder and Honduran habano and corojo fillers. Additionally, the company will be showing off new branding for the entire Rancho Luna line.
The Tatascan Yellow Label is a mixed filler cigar with a Honduran habano wrapper that won’t have a sweetened tip and cap like other cigars in the Tatascan line. The binder is a Honduran corojo with Honduran habano and corojo in the filler. The specific sizes will be unveiled at the show, but pricing is slated to be between $2.50 and $4 per cigar according to a company spokesperson.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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