Earlier this month, JR Cigar opened up its new Mooresville, N.C., the first entirely new store in the retailer’s makeover plans.

JR Cigar Mooresville 1

Mooresville sits about 25 miles north of Charlotte outside Lake Norman. In some ways, this store is made to replace the location the company closed in Statesvile, but in many ways, it represents the new era for JR Cigar. Led by Rob Norris, the company has spent the better part of 18 months drastically revamping how it does business in stores, through its catalog and online.

JR Cigar Mooresville 2

The new store features an updated look, but perhaps more importantly it’s about what isn’t there. JR’s North Carolina stores were known for being gigantic and eclectic. In addition to cigars you could fine candles, dolls, clothes, flags, books and just about everything in between. Now the plans are to focus on tobacco.

JR Cigar Mooresville 3

While much went according to the plans announced in January: 5,714-square-foot store, 1,800-square-foot walk-in-humidor, two outdoor smoking areas, a private conference, amongst others—one thing is noticeably missing, the planned craft beer bar.

Rob Maneson, the retail strategy and marketing director for the company, told halfwheel that permits have tied up the planned craft beer bar, but that JR Cigar hopes to have it opened by the end of the May.

JR Cigar Mooresville 4

While JR has spent time revamping its locations in New Jersey, the retailer is expected to announce expansion with other new stores in the coming future.

JR Cigar Mooresville 5

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.