JR Cigar is celebrating its 50th anniversary with a variety of special cigars and now there’s a special humidor to go along with it.
The New Jersey-based retailer will offer the JR Cigar 50th Anniversary Humidor starting this Thursday. It measures 16.4 inches wide x 9.6 x 7.17 and is designed to hold up to 100 cigars. The outside has a dark blue paint job with gold-plated accent pieces, while the inside is made of cedar and includes a tray, removable dividers and a large slot designed to hold Boveda packs.
It will have an MSRP of $399.95 and it is limited to just 50 humidors.
“The entire year-long 50th Anniversary campaign has been such a fun project for us – and this humidor has really got the JR Team excited,” said Nick Libretti, brand manager for JR Cigar, in a press release. “While our cigar releases are at the forefront, we wanted to create something commemorative and special for our customers. This humidor not only celebrates our past, but also showcases our bright future.”
The humidor was designed by Nsolo Consulting Group.
JR Cigar was founded by Lew Rothman in 1971 as a small cigar store in Manhattan. Rothman would expand the business with more stores in New Jersey, North Carolina, Michigan, Texas and Washington D.C. In addition, he created Santa Clara as a wholesale distribution company to sell products to other stores. In 1997, 800-JR Cigar, Inc. went public on the NASDAQ, and in 2003, Altadis S.A.—now Imperial Brands, plc—purchased a controlling stake. Last year, Imperial sold JR and its other premium cigar companies to an unnamed Chinese buyer.
Update: The original version of this story indicated this humidor would go on sale on July 27, it will go on sale on July 29.