JOYA RED Arrives in Stores
The latest from Joya de Nicaragua has arrived in stores. Earlier this week, the company began a series of events focused on JOYA RED—the company’s new look medium-bodied cigar.
https://twitter.com/ji_martz/status/502234578590113792
Launched at this year’s IPCPR convention and trade show, JOYA RED is meant to show off the modern side of Joya de Nicaragua with company President Juan Ignacio Martínez taking a lead role in the project alongside Leonel Raudez, Joya’s long-time factory manager. Every outside detail is meant to emphasize the new Joya, including the packaging and name—the latter of which drops the traditional Joya de Nicaragua name.
The cigar is offered in four sizes: Short Churchill (4 3/4 x 48), Robusto (5 1/4 x 50), Toro (6 x 52) and Cañonazo (5 1/2 x 54) with pricing set between $5.75-8.
Joya de Nicaragua is distributed by Drew Estate in the U.S.
Brooks Whittington reviewed the cigar last month.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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