The latest from Joya de Nicaragua has arrived in stores. Earlier this week, the company began a series of events focused on JOYA RED—the company’s new look medium-bodied cigar.

Launched at this year’s IPCPR convention and trade show, JOYA RED is meant to show off the modern side of Joya de Nicaragua with company President Juan Ignacio Martínez taking a lead role in the project alongside Leonel Raudez, Joya’s long-time factory manager. Every outside detail is meant to emphasize the new Joya, including the packaging and name—the latter of which drops the traditional Joya de Nicaragua name.


The cigar is offered in four sizes: Short Churchill (4 3/4 x 48), Robusto (5 1/4 x 50), Toro (6 x 52) and Cañonazo (5 1/2 x 54) with pricing set between $5.75-8.

Joya de Nicaragua is distributed by Drew Estate in the U.S.

Brooks Whittington reviewed the cigar last month.

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.