In addition to introducing new cigars in recent years, Joya de Nicaragua has also been rolling out new branding. In 2014, the company released Joya Red, not only a new cigar but a new look for the bands and packaging. This year, the company will be showing off its latest addition, Joya Black, which also features the company’s new design.
At the 2016 IPCPR Convention & Trade Show, which kicks off on Sunday before the show floor opens on Monday, Joya de Nicaragua will be showing off an updated look for one of its most distinctive core lines cigars, the Joya de Nicaragua Cabinetta Serie.
Debuting in 2010, the cigar features a two-toned wrapper, known as a doble capa, with the company’s traditional band laid over the point where the two leaves meet. It is a cigar described as offering “creamy smoke with peppery notes and mild to medium strength” in a press release.
The move comes in an attempt “to put the Cabinetta back in the spotlight, as well as to establish it as one of the top signature mild smokes in the U.S.,” the company said.
“Cabinetta might be one of the favorite cigars of the JDN team,” according to Juan Martínez, president of Joya de Nicaragua, speaking via a press release. “It’s a brand that we have always enjoyed, specially paired with a hot cup of Nicaraguan coffee. We wanted to give some love back to it, not only by revamping its packaging, but also, by giving it a new identity. We are sure the new Joya Cabinetta will help us expand our offering to modern smokers while continuing to satisfy the needs of retailers and consumers seeking for flavorful experiences without aggressive strength.”
The Cabinetta Serie is being offered in five sizes, all packed in 20-count boxes, some of which have gotten updates from the original release: Corona Gorda (5 1/4 x 46), Robusto (5 x 50), Toro (6 x 52), Belicoso (6 x 54) and Churchill (6 7/8 x 48). Single cigar pricing ranges from $5 to $7.50.
“Besides improving its packaging, we will also release three new sizes into the market,” said Mario Perez, commercial manager of Joya de Nicaragua in a statement. “But most importantly, we followed our customers’ requests to increase the length of the doble capa by almost an inch. Previously, consumers had the unique opportunity of smoking a mild blend while also tasting spicier notes from the criollo wrapper tip from contact with their lips. Some were adventurous and smoked to the nub to actually taste some of the criollo wrapper on the tip. With the new Cabinetta, reaching and experiencing that wrapper change will be easier, which makes it even more enjoyable.”
The new Joya Cabinetta will begin shipping to retail stores by late August 2016. Drew Estate is the exclusive distributor of Joya de Nicaragua in the United States. The cigar will also be available worldwide through the company’s international marketing division and partners.