Joya de Nicaragua Shipping Antaño Gran Reserva Presidente to TAA Stores
Joya de Nicaragua’s 2018 TAA release is heading to stores.
Last week, the company has begun shipping the Joya de Nicaragua Antaño Gran Reserva Presidente, a 6 3/4 x 50 toro extra. It’s the company’s exclusive release for retail members of the Tobacconists’ Association of America (TAA).
The TAA is a fairly small group of some of the country’s top tobacconists, about 80 retailers as well as 40 or so manufacturers. The association gathers annually to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.
Joya de Nicaragua was one of nearly 20 manufacturers who created exclusive releases for the organization this year as part of its Exclusive Series Program (ESP).
The Antaño Gran Reserva is a milder version of the company’s popular Antaño line. It’s a Nicaraguan puro with a corojo oscuro wrapper.
Pricing is set at $12.50 and it is sold in boxes of 20.
Joya de Nicaragua is distributed in the U.S. by Drew Estate.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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