Joya de Nicaragua Announces German Distribution Partnership

Joya de Nicaragua has announced that it has entered into a new distribution partnership with Arnold André GmbH & Co. KG that will bring its cigars to Germany, including the newly released Joya Red beginning Sept. 19.

“We are pleased to greet such a well-known company as Joya de Nicaragua as a partner on our side in Germany,” said Hans Bockhop, Marketing & Sales Director for Germany via a press release. “The impressive assortment tempts with excellent craftsmanship. The exceptional tobacco compositions add a new taste to the well-established positive image of Nicaraguan cigars. Joya de Nicaragua is a compliment to the Arnold André portfolio of excellent long-filler brands and is a further highlight for German tobacco specialty shops and thus for cigar aficionados.”

“Germany has been one of our Company’s most important markets for many decades,” added  Dr. Alejandro Martínez Cuenca, Chairman & CEO of Joya de Nicaragua. “It is with great pride that we begin a new phase of growth hand by hand with Arnold André, a company in which we have found the ideal partner to help us deliver enjoyment to more German consumers, by bringing them closer to Nicaragua’s very first and most authentic cigar.”

German retailers will be able to get a first-hand look at Joya de Nicaragua’s portfolio at the upcoming Inter-tabac tradeshow, which happens Sept. 19-21 in Dortmund, with both the manufacturer and distributor having booths.

Joya de Nicaragua had been previously distributed in Germany by Villiger Söhne GmbH, with the agreement ending in mid 2014.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.