Joya de Nicaragua has announced that it will be distributed in Canada by House of Horvath effective Sept. 1.
The move covers all of Canada and should expand the Nicaraguan company’s international efforts, which make up a large portion of the company’s sales.
“We have high hopes for a time in which tobacco from our country is so popular,” said Dr. Alejandro Martínez Cuenca, ceo and chairman of Joya de Nicaragua, in a press release. “This new partnership will deliver enjoyment to more Canadian consumers by introducing and bringing them closer to Nicaragua’s very first and most authentic cigar.”
House of Horvath has a variety of its own brands, as well as distribution of various brands including My Father, Quesada and General Cigar Co. in Canada.
“As an organization with more than 80 years of history and family tradition, House of Horvath is very proud indeed to enter into a new partnership with a company that aligns completely with our corporate values and mission statement,” said Catherine Horvath O’Shea, president of House of Horvath, Inc. “Joya de Nicaragua shares our commitment to providing the consumer with products of the highest quality standards while maintaining the core principles upon which our organizations were founded.”