Jordan Alexander III Premium Cigar Company Announces New Blend, New Look

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Jordan Alexander III Premium Cigar Company has announced that it has completed a rebranding of the company, highlighted by a new logo, new band and new blend that will be hitting store shelves this fall.

The new blend, called the Jordan Alexander III Corojo, is constructed with a Dominican corojo wrapper, Dominican binder and Dominican and Nicaraguan fillers, which is being made at the Quesada Cigar factory in the Dominican Republic. It will replace the company’s current corojo blend which is being discontinued.

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The  Jordan Alexander III Corojo will be available in four vitolas: a 5 1/2 x 54 robusto; 6 x 52 toro; 6 x 60 double toro and 6 x 52 belicoso. The three parejo vitolas will feature a pigtail cap, and all of the sizes will wear the company’s new cigar band, which will be unveiled when the cigar is launched. It is a regular production cigar, with pricing still being finalized but the company is planning on the cigars retailing for between $7.95 and $10, before taxes.

The company’s logo has been updated from the original “lions and crest” logo to a design that the company feels exemplifies the family tradition theme of JA3Cigars. The new logo is based on the Alexander family coat of arms.

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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