Jordan Alexander III is a fairly new company, only having launched its first cigar in 2013. But in August of 2014 the company announced a complete overhaul of the brand, updating the logo, packaging and replacing the old blend with a completely new cigar. Originally, it offered the Jordan Alexander III Legend, which featured a Honduran wrapper and binder over a mix of Dominican, Brazilian, Nicaraguan and Honduran filler and offered in two sizes – a 6 x 50 toro and 5 x 52 robusto.
The new blend that will be replacing their original one is a little more simple as far as the number of different countries is concerned, only using Dominican and Nicaraguan tobaccos. In addition, the company has also updated the sizes it is offering, changing the toro and robusto, and adding in a double toro and a belicoso.
- Jordan Alexander III Corojo Robusto (5 1/2 x 52) – $7.95 (Boxes of 20, $159)
- Jordan Alexander III Corojo Toro (6 x 52) – $8.50 (Boxes of 20, $170)
- Jordan Alexander III Corojo Double Toro (6 x 60) – $9.75 (Boxes of 20, $195)
- Jordan Alexander III Corojo Belicoso (6 x 52) – $9.25 (Boxes of 20, $185)
- Cigar Reviewed: Jordan Alexander III Corojo Toro
- Country of Origin: Dominican Republic
- Factory: Quesada Cigars
- Wrapper: Dominican Corojo
- Binder: Dominican Republic
- Filler: Dominican Republic & Nicaragua
- Size: 6 Inches
- Ring Gauge: 52
- Vitola: Toro
- MSRP: $8.50 (Boxes of 20, $170)
- Date Released: Feb, 2, 2015
- Number of Cigars Released: Regular Production
- Number of Cigars Smoked For Review: 3
The cigar has a nice presentation, with the little details adding up. A covered foot, pigtail cap, well applied wrapper and embossed band featuring the company’s coat of arms. The medium brown wrapper has a bit of a bumpy, yet not quite rustic look to it, though at a touch it’s smooth and soft. Off the wrapper comes a strong, pleasant barnyard aroma mixed with cocoa and cinnamon. The cold draw has a bit of pepper that plays over my tongue, while cinnamon and hay chase immediately after.
The first third starts out with a burst of the wrapper from the covered foot, which has a very similar flavor to a sweet rich pipe tobacco. After I move past the pure wrapper I’m getting more pepper, a touch of hot cinnamon, a nuttiness and a dried fig note. It sounds like an odd combination, but the sweet profile works well together. Covered feet on cigars usually give me a bit of trouble with the burn line from the start, so it’s not a big surprise that the burn line is a little wavy. The draw is ideal, and the ash holds firmly to around the inch mark. About an inch and a half in and the flavors haven’t really changed much, still featuring the same line up.
As I move into the second third pepper, cinnamon, nuttiness and a general fruit note continues. While the notes remain the same, the profile has lost a little of the sweetness from before. The burn has improved significantly, only needing a slight touch up to keep it nice and even. Right around the halfway mark a sour note starts to creep in, but thankfully is only in the background. The nuttiness and fruit dominates the profile however, while the pepper and cinnamon hang out in the background.
While it might not be very exciting to read, the final third sees more of the same notes. The sourness has increased slightly, to the point where it’s noticeable enough to wish it wasn’t there, though the profile still shines with enough good notes that I’m still enjoying the cigar. Save for a minor touch up just before the last couple inches of the cigar, the burn continues to be nice and even. With just a little under an inch left to the cigar the nuttiness, fruit, cinnamon and pepper are still churning away, with the minor sour note in the background.
- The company’s new logo is based off of the Alexander family coat of arms.
- The terms “family crest” and “family coat of arms” are usually used interchangeably, though the term “family crest” isn’t actually correct. The crest is a part of the coat of arms – specifically the part on top/above the helmet.
- So why has Jordan Alexander III decided to incorporate so much heraldry in their branding? Because it ties in quite nicely to the background story that they’ve incorporated into their company. You can read “The Legend” on its website.
- For the most part each sample performed quite similarly, though one was smoked while it was quite windy out and the burn required a little more babysitting. Since the other two only had minor issues, I attribute the burn issues to the wind and not the construction of the cigar.
- There was just about six months of delay between the company’s announcement of their rebranding and the actual release.
- If you’re wondering why you probably haven’t heard of them, the company doesn’t allow discounted online retail sales, instead choosing to support brick and mortar retailers. The retailers listed on the company’s site are only in four states – Delaware, Pennsylvania, Florida and New Jersey.
- The cigars for this review were provided to halfwheel by Jordan Alexander Premium Cigars.
- Quesada Cigars, who makes this cigar for Jordan Alexander Premium Cigars, is an advertiser on halfwheel.
- Final smoking time averaged an hour and 45 minutes.
While I never got to try the company’s first release, the revamp of the design and blend seems to be a good move, as the bands and logo are much more eye catching. As to whether the blend is better or not, I can’t say, but I enjoyed the profile it provided. While it didn’t develop much at all, I wouldn’t call it boring. Though there was a sour note that encroached on the profile, it didn’t spoil it enough for me to not be able to enjoy the last half. Topping it all off with fairly good construction that only needed a few minor touch ups, the cigar is a good blend and I look forward to trying the other sizes available.