Jas Sum Kral is doing it.

After a bit of teasing, the company says that it will sell a new line of cigars called “Fuck the FDA” at the upcoming Tobacco Plus Expo (TPE) 2020. Riste Ristevski, the company’s owner, declined to answer questions about further details surrounding the cigar, instead he replied with a band that displayed the brand’s name along with a background comprised of middle fingers.

The company says it will also take pre-orders for another new cigar at the trade show, though Ristevski declined to provide any details about the cigar.

TPE 2020 takes place Jan. 29-31, 2020 in Las Vegas.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.