Roberto P. Duran Premium Cigars has added its third former employee of the Toraño Family Cigar Co., as today the company announced that Jack Toraño has been hired to oversee sales in Florida and the Caribbean.
“Jack Toraño was an integral part of Toraño Family Cigar Company and we are ecstatic to have him on board at Roberto P. Duran Premium Cigar Company,” Roberto P. Duran said via a press release. “Jack is very well known as he has travelled extensively and his popularity, charisma and four generations of tobacco heritage will go very far in helping us expand our brand.”
Toraño was with the company with whom he shared a name as the director of marketing for three years, before it was acquired by General Cigar Co. in September. In a press release, he said that “I wanted to take the time to find the company that matches my vision. I am excited to be working with Roberto Pelayo Duran who is as passionate about cigars as I am. Roberto P. Duran Premium Cigars is truly a boutique cigar company which owns its tobacco fields and creates their own cigars. The fact that we will be involved in everything from tobacco field all the way to the valued customer is what brought me here. Roberto Duran is creating a stellar team and I am happy to call Roberto P. Duran Premium Cigars my new home.”
The announcement comes days after Roberto P. Duran announced that Miguel Schoedel had been hired as the national sales manager, the same role he held at Toraño Family Cigar Co. Frank Cuden has also joined Roberto P. Duran as a territory Manager in the Mid Atlantic. He had previously covered the area for Toraño Family Cigar Co.
Roberto P. Duran Premium Cigars launched last year. Its cigars are produced at the Nicatabaco S.A. factory in Estelí, Nicaragua.