J.C. Newman Revamps Perla del Mark, Adds Corojo Blend

J.C. Newman’s Perla del Mar brand has new looks, updated blends and one new extension.

The company has announced new packaging for its existing Perla del Mar Shade and Maduro lines. In addition, it says that the lines have been “strengthened with aged Nicaraguan filler tobaccos.” Both of those lines retain the value-oriented price points and existing sizes.

“Although our Perla del Mar cigars were good, we were not totally satisfied,” said Drew Newman, general counsel of J.C. Newman, in a press release. “We wanted to make them better – and that’s exactly what we did. After two years of effort working to perfect the brand, we are thrilled to reintroduce Perla del Mar.”

Perhaps the larger news is the addition of the new Perla del Mar Corojo blend. It uses an Ecuadorian corojo wrapper over a Nicaraguan binder and Nicaraguan fillers.

It is offered in four sizes, each sold in 25-count boxes:

• Perla del Mar Corojo Robusto (4 3/4 x 52)
• Perla del Mar Corojo Toro (6 1/4 x 54)
• Perla del Mar Corojo Double Toro (6 x 60)
• Perla del Mar Corojo Corona (5 1/2 x 46)

Pricing is $6-7 per size.

The Pelra del Mar brand was introduced in 1905 by Perfecto Garcia Brothers and was once made next door to J.C. Newman’s headquarters in the Ybor City neighborhood of Tampa. In 2012, J.C. Newman brought back the line.

J.C. Newman said it took receipt of the new cigars this week, meaning they should arrive at retailers shortly.

Perla del Mar is produced at J.C. Newman’s PENSA factory in Estelí, Nicaragua.