The former head of General Cigar Co. is going to a sister company of General’s largest competitor.

Dan Carr has joined ITG Brands, LLC, a subsidiary of Imperial Brands, plc, which also owns Altadis U.S.A. ITG is the company’s U.S. cigarette, smokeless tobacco, little cigar and e-cigarette division.

Carr will be the company’s president where he will report to David Taylor, the company’s ceo.

“Dan comes to ITG Brands with a powerful combination of fast-moving consumer packaged goods experience and extensive tobacco qualifications in both smokeless and cigars,” said Taylor in a press release.

Carr most recently served as the president of General Cigar Co., a position he had held since 2005, until he was fired last year. He was also the two-term chairman of the Cigar Association of America.

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.