IPCPR 2019: Toscano
One of the more surprising success stories of the last few years has been Toscano. The Italian cigarmaker—a completely different subset of products compared to most the cigars you read about on this website—is distributed by Miami Cigar & Co. and doing well. While in the booth, I overheard a rather prominent retailer remarking how he didn’t know why the brand had such demand in one of his particular stores, something he seemed truly dumbfounded by, while also planning what I imagine was a pretty sizeable order.
Toscano is the only booth I’ve visited so far with an actual cigar roller, which is a bit interesting considering how different Italian cigar are to a large cigar. I’m 95 percent sure having a roller at the trade show isn’t a new thing for the company, but I’m also only about 10 percent sure I know which day of the week it is while I write this.
Stilnovo is new and represents an interesting development for the brand. It’s still an Italian cigar using different tobaccos than a typical premium cigar, but unlike most Toscanos, it has a binder as opposed to just filler and wrapper.
- Wrapper: U.S.A. (Kentucky)
- Binder: Italy (Kentucky, Val di Chiana)
- Filler: U.S.A. (Kentucky-cured Italian)
- Toscano Stilnovo (6 1/2 x 40) — $7.50 (Box of 3, $22.50)
Production: Regular Production
Release Date: June 2019
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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