Los Caidos is a brand that is looking to give back to police and firefighter charities and I dropped by their booth to learn more about the brand and its cause.
Situated on a corner next to a couple of the larger companies, owner Steve Zengel was quite busy chatting with retailers and friends in the industry, but he was happy to take a moment to tell me about the Los Caidos brand. Translated The Fallen, Los Caidos was the answer to the question of how Zengel could help families of fallen police officers and firefighters. The idea is that $1 of each cigar sold will go to a non-profit charity called Life of a Ridetime, a charity founded by Zengel.
Previously only available through JR Cigars and its associated retailers, Los Caidos has been sold in boxes of 11 with either a blue theme to support police officers or a red theme to support firefighters. At the trade show, Los Caidos is getting a wider release and a 22-count retailer display box that has 11 of the blue themed cigars and 11 of the red-themed cigars. Also available are 49-count refill boxes.
- Wrapper: Nicaragua
- Binder: Nicaragua
- Filler: Nicaragua
- Los Caidos Toro (6 x 56) — $10 (Box of 22, $220)
Release Date: June 2019