IPCPR 2019: La Sirena

There were a number of cigar brands commemorating anniversaries in various ways at this year’s IPCPR Convention & Trade Show, and one such company is La Sirena, which celebrated ten years in business with a new cigar release. Dubbed Aniversario Especial, the new blend features a brand new band design with a mermaid with the letters AFD in her tail, which is a nod to Arielle Ditkowich’s initials.

Even among a mass of people, La Sirena’s nautical-themed booth is hard to miss and while it was not packed full every time I walked past, it had a steady stream of customers walking in and out.

La Sirena Aniversario Especial

Although the Aniversario Especial was soft-launched during an event at Tobacco Plaza in Great Neck, N.Y. on May 23, it was being sold at the show as well. The new blend is limited to only 100 10-count boxes, though Danny Ditkowich told halfwheel that there is enough tobacco to produce another 100 boxes if demand warranted it.

• Wrapper: Mexico (San Andrés Negro)
• Binder: Mexico (San Andrés Criollo 98)
• Filler: Brazil, Dominican Republic, Mexico & Nicaragua

• La Sirena Aniversario Especial (5 3/4 x 54) — $19 (Box of 10, $190)

Production: 100 Boxes of 10 Cigars (1,000 Total Cigars)

Release Date: May 23, 2019