IPCPR 2019: Boveda
I had been meaning to get to the Boveda booth each day of the trade show. It’s quite dry in Las Vegas and it’s not good for the cigars we are collecting throughout each day. On Monday, I finally made it by the booth and got to pick up much-needed packs for halfwheel as well as a look at the company’s new 8-gram carton.
The Boveda booth is much the same as it has been for the last few years. One interesting note is that there is a studio set up for the company’s Box Pressed media operation in the back of the booth.
The new 8-gram cartons are probably not the most exciting things for consumers, but the new display replaces the bulk bags that Boveda has previously used to ship its products. This means retailers will be able to display them on the counter and also order in lower quantities. And perhaps most important for consumers, the packs are now sealed in plastic so you can take them home.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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