IPCPR 2018: Toscano

In a year full of anniversaries, I feel confident saying Toscano is the oldest company. The Italian cigar maker is celebrating two centuries this year, though most American consumers are probably now just getting re-acquainted with the brand.

Toscano is distributed by Miami Cigar & Co., as such, it joins Miami’s brands and La Aurora in the booth, which has not changed since I started coming to the IPCPR Convention & Trade Show in 2010.

Toscano Originale

The Toscano Originale is not new, rather it is actually one of the company’s oldest blends. In 1970, the state monopoly opted to stop making handmade Italian cigars, but some rollers in the Lucca, Italy-based factory kept rolling cigars and sold them only in the factory. In 1985, those cigars were once again offered to stores and now it is being released in the U.S. for the first time.

• Wrapper: U.S.A. (Kentucky Fire Cured)
• Filler: Italy & U.S.A. (Kentucky Fire Cured)

• Toscano Originale (6 2/3 x 25/41) — $5.99 (Boxes of 30, $179.70)

Production: Regular Production

Launch Date: July 2018