IPCPR 2018: HVC Cigars

There are many debates about whether the placement of a company’s booth truly matters for the purposes of sales. I’ll argue that if a company has products retailers want to buy, the stores will walk to whatever corner of the trade show they need to. That being said, if a company does not have those products, it doesn’t matter where the booth is.

HVC Cigars booth is certainly a testament that if nothing else, a bit better placement can make for a bit more fun. This year HVC is surrounded by larger booths, notably Drew Estate to the side and Oliva behind it. Company founder Reinier Lorenzo told me that he had his best day one of a trade show, something that was probably helped a lot by the residual traffic from the larger companies. The one downside is that being next to Drew Estate means you have to listen to its music, regardless of if you want to or not.

HVC Edición Especial 2018

The HVC Edición Especial returns. It’s not a limited edition, though the band says 2018, which makes you wonder if there will be a 2019. This is the first Edición Especial since 2015, which is so far the only one that has been released. There is no official word on whether the series continues on a more regular basis.

• Wrapper: Nicaragua (Corojo 99 Jalapa)
• Binder: Nicaragua
• Filler: Nicaragua

 

• HVC Edición Especial 2018 Corona (5 x 46) — $7.40 (Boxes of 50, $370)
• HVC Edición Especial 2018 Toro (6 x 52) — $9.10 (Boxes of 20, $182)
• HVC Edición Especial 2018 Toro Gordo (6 x 56) — $9.40 (Boxes of 20, $188)

Production: Regular Production

Launch Date: Late August 2018

HVC First Selection Limited Edition Broadleaf

This is somehow the first time the Tabacos Valle de Jalapa S.A. (TABSA) factory is working with Connecticut broadleaf. The packaging might not be the most retail-friendly, but it is pretty to look at. Of note, the boxes come with 10 Robustos and Toros.

• Wrapper: U.S.A. (Connecticut Broadleaf Viso)
• Binder: Nicaragua
• Filler: Nicaragua

 

• HVC First Selection Limited Edition Broadleaf Short Robusto (4 1/2 x 52) — $9.50 (Boxes of 20, 210)
• HVC First Selection Limited Edition Broadleaf Toro (6 x 52) — $11.50 (Boxes of 20, $210)

Production: 500 Boxes of 20 Cigars (10,000 Total Cigars)

Launch Date: August 2018