There is no company in the cigar business that does as many trade shows as Boveda. Between the company’s interest in selling the humidification products for cigars, marijuana, music and other uses— Boveda’s employees rack up a ton of badges on annual basis. Rarely does the company have anything new and rarely isn’t much beyond an accessory to one of the cigar world’s most ubiquitous accessories. That sort of changed this year.
While the Boveda booth might not have grown, it did change a bit. For starters, I happened to see my face as part of a Box Pressed interview displayed on a television screen. That was new. Secondly, Boveda seems to have acquired some new faces, something that’s a yearly occurrence at the fast-growing company.
The Boveda Smart Sensor, a device that pairs to your smartphone via bluetooth and can monitor both temperature and relative humidity is not new. The features, which include alerts for when temperature or humidity drop below or exceed certain levels is not new, the ability to see historical data is not new, but the price is a lot different. It’s now priced at $20 compared to $40 and will be sold at retailers, as opposed to only on Boveda’s store.
Above is Tim Swail talking about the semi-new product with its new price point.