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IPCPR 2018: Ashton

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Just because there are not any new cigars at the Ashton booth doesn’t mean there’s nothing new: the entire booth is new. For the first time in nearly two decades, Ashton’s trade show presence has a new look and it’s notable.

The new layout is the same space as the old one, but now features larger walls throughout, a much more unified display presence and a lot more space to walk around and do business. Most notably for readers of this site: the acute spotlights are gone meaning taking pictures of the product has gotten a lot easier.

Savoy Classic Mesquite Wood Humidors

The only new item in the show is a finish to the regular Savoy line of humidors. It’s a mesquite wood, priced towards the upper end of the regular Sovay Classic line, though not as pricey as the Executive line of humidors.

The Small (25 cigars) is priced at $130, Medium (50 cigars) is $150 and Large (100 cigars) is $200.

MSRP: $130, $150, $200

Production: Regular Production

Launch Date: Late September 2018

And here is Sathya Levin talking about Ashton Symmetry.

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About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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