IPCPR 2018: Ashton
Just because there are not any new cigars at the Ashton booth doesn’t mean there’s nothing new: the entire booth is new. For the first time in nearly two decades, Ashton’s trade show presence has a new look and it’s notable.
The new layout is the same space as the old one, but now features larger walls throughout, a much more unified display presence and a lot more space to walk around and do business. Most notably for readers of this site: the acute spotlights are gone meaning taking pictures of the product has gotten a lot easier.
Savoy Classic Mesquite Wood Humidors
The only new item in the show is a finish to the regular Savoy line of humidors. It’s a mesquite wood, priced towards the upper end of the regular Sovay Classic line, though not as pricey as the Executive line of humidors.
The Small (25 cigars) is priced at $130, Medium (50 cigars) is $150 and Large (100 cigars) is $200.
MSRP: $130, $150, $200
Production: Regular Production
Launch Date: Late September 2018
And here is Sathya Levin talking about Ashton Symmetry.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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