IPCPR 2017: Matilde

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After becoming the first person to receive a makeover on video last year, Enrique Seijas really stepped up his appearance. It was a suit and tie day at the Quesada booth, which was never packed in the 45 minutes I was there, but always seemed busy with multiple customers coming in and out.

Matilde was inside the booth of its U.S. distributor, Quesada. It’s a very Dominican affair, with Quesada and Matilde on one side and Procigar’s booth right on the other side of a wall.

As for new product, there’s nothing, though the company is focusing on Serena, which was not at the trade show last year.

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NullDavidoff is the official sponsor of halfwheel's coverage of the 2017 IPCPR Convention & Trade Show.
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I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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