La Sirena didn’t have any new products this year. The company is currently focusing on its existing portfolio, as well as waiting to see how the cigar industry’s lawsuit against the FDA plays out before making any decisions on releasing new lines.
The brand is now in its ninth year of operation, “and we’re not going anywhere,” brand owner Danny Ditkowich said.
However, as you may have noticed from the company’s ads, there is a new face of La Sirena. Her name is Mariah Ditkowich, aka La Sirena Gypsea. She is Danny’s youngest daughter and the younger sister of the original mermaid, Arielle. You’ll be seeing more of her in the near future, as she takes over as the face of the company and does more in-store events.
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Davidoff is the official sponsor of halfwheel's coverage of the 2017 IPCPR Convention & Trade Show.
