July 23, 2017 Charlie Minato IPCPR 2017

IPCPR 2017: De Los Reyes

Far and away, the most impressive display of merchandising I saw was at the De Los Reyes booth. The company added three cigars to its Short Tales series, which famously come in books, and it opted to display the various sizes on a traditional wooden bookshelf.

The Short Tales Series stands out within the rest of the De Los Reyes profile and to some degree looks a bit odd compared to the rest of the cigars. It certainly was an interesting, if not bizarre, contrast with the bookshelves and arm chairs and the broader De Los Reyes branding, which also included some of the bright pastel colored facades, which are prominent throughout the company’s Dominican factory.

SAGA Short Tales: Tomo 3 L.I.V.

I haven’t smoked any of the new sizes, all of which have roots in the Latin language and the concept of work.

  • Wrapper: Ecuadorian Habano
  • Binder: Dominican San Vicente
  • Filler: Brazilian Habano & Dominican Piloto Cubano Mejorado Viso
  • SAGA Short Tales: Tomo 3 L.I.V. (4 1/4 x 42)

SAGA Short Tales: Tomo 4 L.O.V.

  • Wrapper: Ecuadorian Sumatra
  • Binder: Dominican San Vicente
  • Filler: Dominican Piloto Cubano Mejorado Viso & Pennsylvania
  • SAGA Short Tales: Tomo 4 L.O.V. (4 x 44)

SAGA Short Tales: Tomo 5 L.A.V.

  • Wrapper: Ecuadorian Claro
  • Binder: Dominican San Vicente
  • Filler: Connecticut Broadleaf & Dominican Piloto Cubano Mejorado Viso
  • SAGA Short Tales: Tomo 5 L.A.V. (5 x 34)
Davidoff is the official sponsor of halfwheel's coverage of the 2017 IPCPR Convention & Trade Show.
De Los Reyes Nirka Reyes SAGA Short Tales: Tomo 3 L.I.V. SAGA Short Tales: Tomo 4 L.O.V. SAGA Short Tales: Tomo 5 L.A.V.
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.

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