IPCPR 2017: De Los Reyes

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Far and away, the most impressive display of merchandising I saw was at the De Los Reyes booth. The company added three cigars to its Short Tales series, which famously come in books, and it opted to display the various sizes on a traditional wooden bookshelf.

The Short Tales Series stands out within the rest of the De Los Reyes profile and to some degree looks a bit odd compared to the rest of the cigars. It certainly was an interesting, if not bizarre, contrast with the bookshelves and arm chairs and the broader De Los Reyes branding, which also included some of the bright pastel colored facades, which are prominent throughout the company’s Dominican factory.

SAGA Short Tales: Tomo 3 L.I.V.

I haven’t smoked any of the new sizes, all of which have roots in the Latin language and the concept of work.

  • Wrapper: Ecuadorian Habano
  • Binder: Dominican San Vicente
  • Filler: Brazilian Habano & Dominican Piloto Cubano Mejorado Viso
  • SAGA Short Tales: Tomo 3 L.I.V. (4 1/4 x 42)

SAGA Short Tales: Tomo 4 L.O.V.

  • Wrapper: Ecuadorian Sumatra
  • Binder: Dominican San Vicente
  • Filler: Dominican Piloto Cubano Mejorado Viso & Pennsylvania
  • SAGA Short Tales: Tomo 4 L.O.V. (4 x 44)

SAGA Short Tales: Tomo 5 L.A.V.

  • Wrapper: Ecuadorian Claro
  • Binder: Dominican San Vicente
  • Filler: Connecticut Broadleaf & Dominican Piloto Cubano Mejorado Viso
  • SAGA Short Tales: Tomo 5 L.A.V. (5 x 34)
0 Overall Score

NullDavidoff is the official sponsor of halfwheel's coverage of the 2017 IPCPR Convention & Trade Show.
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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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