IPCPR 2016: Ohana
Ohana is located in the Tabacalera NOA family, which is headlined by Guayacan but includes three other brands that Noel Rojas produces for others. One of those is Ohana.
Ryan Rodriguez now enters his third year in the cigar business as a brand owner and this year he’s bringing two new lines to the fold.
If you can’t tell the difference between the Pulse and Pulse Maduro apart by the wrappers, just look at the cap. The regular Pulse features a pigtail cap and closed foot, while the Pulse Maduro is box-pressed and without the pigtail cap.
- Wrapper: Ecuadorian Habano
- Binder: Nicaragua
- Filler: Nicaragua (Condega, Jalapa and Ometepe)
- Ohana Pulse Robusto (5 x 50) — $8.50 (Boxes of 20, $170)
- Ohana Pulse Toro (6 x 52) — $9.50 (Boxes of 20, $190)
Launch Date: August 2016
Production: Regular Production
Ohana Pulse Maduro
Just 1,000 cigars of each of the three sizes was produced for the trade show, so presumably the Pulse Maduro is largely spoken for on the retail level.
- Wrapper: Mexican San Andrés
- Binder: Nicaragua
- Filler: Nicaragua (Condega, Jalapa and Ometepe)
- Ohana Pulse Maduro Robusto (5 x 52) — $8.50 (Boxes of 20, $170)
- Ohana Pulse Maduro Toro (6 x 52) — $9.50 (Boxes of 20, $190)
- Ohana Pulse Maduro Gordo (6 x 60) — $10.25 (Boxes of 20, $205)
Launch Date: August 2016
Production: Regular Production
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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