La Sirena has been building buzz for its 2016 releases for some time now, starting with the La Sirena LT that came out in April and followed by the Merlion Maduro, which was announced in May and just began shipping prior to the trade show, making them the featured items in the brand’s nautically-themed booth.
In addition to this year’s new releases, the company continues to show off its core lines, and will be adding a new limited edition lancero in the very near future as final samples were delivered to the booth right as the trade show started. It will be a 7 x 44 box pressed lancero with 100 boxes of 20 cigars produced.
La Sirena Merlion Maduro
La Sirena shipped the first batch of Merlion Maduro just before the show started, which will have it on store shelves in early August, though most of those shipments will only have the Toro and Robusto vitolas due to the decision to include a Gordo was supposed to be one decided by fans of the brand, but FDA regulations necessitated Arielle Ditkowich making an executive decision about it.
- Wrapper: Mexican San Andrés Maduro
- Binder: Brazilian Sumatra
- Filler: Brazil, Dominican Republic, Nicaragua
- La Sirena Merlion Maduro Gordo (6 x 58) — $11 (Box of 20, $220)
- La Sirena Merlion Maduro Robusto (5 x 50) — $9.50 (Box of 20, $198)
- La Sirena Merlion Maduro Toro (5 1/2 x 54) — $10.50 (Box of 20, $210)
Launch Date: July 21, 2016
Production: Regular production.
La Sirena Merlion Maduro Sea Lion
As part of the launch of the Merlion Maduro, a very limited run of the Merlion Maduro Sea Lion was produced as well; how limited you ask? 86 boxes of 10 limited, a number which comes from the year that Arielle Ditkowich was born—1986–and is quite a drop from the original batch of 5,000 boxes of Merlion Sea Lions produced in 2013. Inside each box is nine Sea Lions in the maduro wrapper and one in the original Ecuadorian corojo wrapper.
- Wrapper: Mexican San Andrés Maduro / Ecuadorian Corojo
- Binder: Brazilian Sumatra
- Filler: Brazil, Dominican Republic, Nicaragua
- La Sirena Merlion Maduro Sea Lion (5 1/2 x 47) — $12 (Box of 10, $120)
Launch Date: July 21, 2016
Production: 86 Boxes of 10 Cigars