Jesus Fuego had an interesting story behind the new look for his booth — he and his team found themselves with some downtime over the winter and decided to make their own booth from salvaged wood and a ton of photos ranging from him in the tobacco fields as a young child to recent fishing trips with him proudly displaying a big catch. There was also a really slick looking bar and “VIP” area.


As for new cigars, we knew in advance what J. Fuego had in store. The most recent release is Heat, which will be shipping soon after the show.


Americana was released in May, though many retailers seemed to be taking their first look at it.


Avatar photo

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.