Jesus Fuego had an interesting story behind the new look for his booth — he and his team found themselves with some downtime over the winter and decided to make their own booth from salvaged wood and a ton of photos ranging from him in the tobacco fields as a young child to recent fishing trips with him proudly displaying a big catch. There was also a really slick looking bar and “VIP” area.
As for new cigars, we knew in advance what J. Fuego had in store. The most recent release is Heat, which will be shipping soon after the show.
Americana was released in May, though many retailers seemed to be taking their first look at it.