IPCPR 2013: El Primer Mundo

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Now that the El Primer Mundo is being distributed by PDR Cigars and company founder Sean Williams is now PDR’s director of sales, it only made sense that the two companies would share booth space at the 2013 IPCPR Trade Show. The branding for EPM was a bit more subtle and the cigars weren’t quite as visible, but Williams’ presence was definitely felt as he worked with both new and returning retailers.

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There was one big release for El Primer Mundo, as they unveiled the La Hermandad Costa Fuerte, an extension to the La Hermandad line that was released at last year’s trade show. Full details are here, but the Costa Fuerte uses a five-year old Brazilian Bahia wrapper, Dominican Republic Olor binder and filler from Nicaragua and the Dominican Republic, which Williams says includes Dominican Corojo 2006 and Criollo ’98 from Nicaragua. It comes in the same three sizes, prices and vitola names as the original La Hermandad: a 5×50 Caballito (Little Horse), 6×52 Embajador (Ambassador) , and 6×60 Consejero (Counselor). The MSRP for La Hermandad Costa Fuerte is slated to be between $8-$9 per cigar, with all three sizes being shipped in wheels of 24 cigars.

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Like PDR Cigars, there was also a not-yet-for-sale sampler available from El Primer Mundo; in this case featuring one La Hermandad and one La Hermandad Costa Fuerte.

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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