Now that the El Primer Mundo is being distributed by PDR Cigars and company founder Sean Williams is now PDR’s director of sales, it only made sense that the two companies would share booth space at the 2013 IPCPR Trade Show. The branding for EPM was a bit more subtle and the cigars weren’t quite as visible, but Williams’ presence was definitely felt as he worked with both new and returning retailers.
There was one big release for El Primer Mundo, as they unveiled the La Hermandad Costa Fuerte, an extension to the La Hermandad line that was released at last year’s trade show. Full details are here, but the Costa Fuerte uses a five-year old Brazilian Bahia wrapper, Dominican Republic Olor binder and filler from Nicaragua and the Dominican Republic, which Williams says includes Dominican Corojo 2006 and Criollo ’98 from Nicaragua. It comes in the same three sizes, prices and vitola names as the original La Hermandad: a 5×50 Caballito (Little Horse), 6×52 Embajador (Ambassador) , and 6×60 Consejero (Counselor). The MSRP for La Hermandad Costa Fuerte is slated to be between $8-$9 per cigar, with all three sizes being shipped in wheels of 24 cigars.
Like PDR Cigars, there was also a not-yet-for-sale sampler available from El Primer Mundo; in this case featuring one La Hermandad and one La Hermandad Costa Fuerte.