The booth seemed bigger, and so did the crowd. Rocky Patel brought a host of new product to the show, and the retailers followed. While the EO Brands portfolio was no longer on display in the large booth, a few new lines, major extensions and limited editions outlined one end of Rocky Patel’s massive IPCPR operation—and that was enough.

Rocky Patel IPCPR 2012

The Booth
The goal was to bring BURN to Orlando, including a bar. It was somewhat awkwardly placed in a corner of the trade show.

Rocky Patel Private Cellar

Rocky Patel Private Cellar
Described as Rocky’s personal cigar. This ships October 15. Press release here, Patrick reviews it here.

Rocky Patel The Edge Habano

Rocky Patel The Edge Habano
The Edge goes to Nicaragua. Press release here. Shipping September 15.

Rocky Patel HR500 1


Rocky Patel HR500 2

Rocky Patel HR500
Made for Gary Sheffield, who was in attendance.  Press release here. The box not only looks like a baseball, but it feels like a baseball—stitches and all. This ships alongside The Edge Habano on September 15.

Rocky Patel Burn Naples Florida

Rocky Patel Burn Naples Florida
Not to be confused with the Illusione Burn or Burn Special Reserve—this is a national launch. Burn Naples Florida shipped on the 15th. Press release here.

Freedom by Rocky Patel

Freedom by Rocky Patel
The first sliding lid box for Rocky. Press release here. This hits the market August 31.

Rocky Patel Vintage 2003 Box Pressed

Rocky Patel Vintage 2003 Cameroon Special Edition Box-Pressed
Press release here. Three sizes ship November 15.

Nording 50th Anniversary

Nording 50th Anniversary Toro Grande
Press release here. Ships October 15.

Rocky Patel Lighter

Rocky Patel Lighters
These were new and heavy. The USB drive on the right is real—and yes, it’s a cigar nub.

Rocky Patel Carbon Fiber Humidor

Rocky Patel Humidors
In a variety of looks, including this carbon fiber-looking option.

Overall Score

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.