Imperial Brands, plc has named Stefan Bomhard as its new ceo.

The Bristol, England-based multinational is active in a number of tobacco segments. For premium cigars, it owns Altadis U.S.A., JR Cigar, Casa de Montecristo, Santa Clara and 50 percent of Habanos S.A., the Cuban cigar distributor. Imperial has been trying to sell its premium cigars, though some believe that the process has stalled.

Bomhard was most recently the ceo of car dealer Inchcape, plc, a position he has held since April 2015. His career includes serving as president of Bacardi’s European region, as well as being responsible for Bacardi’s global commercial organization and global travel retail. He was also chief commercial officer of Cadbury plc and coo of Unilever Food Solutions Europe. While he has extensive experience in consumer goods, he does not bring any experience in the tobacco segment, whether on premium cigars, cigarettes or alternative products.

“I’m delighted to be joining Imperial as the next chief executive,” Bomhard said via a press release. “I believe the business has a great future and I’m looking forward to working with the group’s employees to maximise the opportunities that lie ahead and build a stronger, more sustainable business.”

He replaces Allison Cooper, who announced her resignation in October 2019, though has agreed to stay on until her replacement was found in order to facilitate a smooth transition.

Imperial’s other divisions include a large presence in the U.K. cigarette business, the e-cigarette brand blu and ITG Brands, amongst other.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.