Imperial Brands, plc has named Stefan Bomhard as its new ceo.
The Bristol, England-based multinational is active in a number of tobacco segments. For premium cigars, it owns Altadis U.S.A., JR Cigar, Casa de Montecristo, Santa Clara and 50 percent of Habanos S.A., the Cuban cigar distributor. Imperial has been trying to sell its premium cigars, though some believe that the process has stalled.
Bomhard was most recently the ceo of car dealer Inchcape, plc, a position he has held since April 2015. His career includes serving as president of Bacardi’s European region, as well as being responsible for Bacardi’s global commercial organization and global travel retail. He was also chief commercial officer of Cadbury plc and coo of Unilever Food Solutions Europe. While he has extensive experience in consumer goods, he does not bring any experience in the tobacco segment, whether on premium cigars, cigarettes or alternative products.
“I’m delighted to be joining Imperial as the next chief executive,” Bomhard said via a press release. “I believe the business has a great future and I’m looking forward to working with the group’s employees to maximise the opportunities that lie ahead and build a stronger, more sustainable business.”
He replaces Allison Cooper, who announced her resignation in October 2019, though has agreed to stay on until her replacement was found in order to facilitate a smooth transition.
Imperial’s other divisions include a large presence in the U.K. cigarette business, the e-cigarette brand blu and ITG Brands, amongst other.