Illusione, Jeremy Piven Collaborate for PIV Robusto

Film and television star Jeremy Piven will be getting his own cigar by way of Illusione.

Over the last year, Piven has met with a variety of cigar companies seeking to get his own cigar made and ultimately chose Illusione. The debut cigar is a Nicaraguan puro that includes corojo 2012, a new varietal of tobacco that AGANORSA has recently started growing. In July, HVC Cigars, which also has its cigars made at AGANORSA’s factory in Estelí, announced that it has an upcoming cigar that uses the corojo 2012 varietal.

The PIV Robusto measures 5 x 52 and has an MSRP of $14.95 per cigar. It’s part of The Jeremy Piven Collection, a pretty good sign that there will be additional cigars made.

Piven is best known for playing Ari Gold, a television agent in the HBO series Entourage. Coincidentally, Rob Weiss—a writer and producer for Entourage—had his own cigar company called BG Meyer Co. which was made by Davidoff.