HVC Pays Tribute With La Rosa 520
There are many cigar brands that have their roots in Cuba, even younger cigarmakers who have their own roots—but there aren’t many of the latter that are actually from Cuba.
Reinier Lorenzo of HVC Cigars is one of a few younger Cuban brand owners. His brand, HVC Cigars, is a tribute in and of itself—Havana City Cigars—and his newest release goes even deeper. La Rosa 520 is the address of where Lorenzo lived in Havana.
The cigar will begin shipping to 10 stores in May. It is made entirely of AGANORSA tobaccos from the Jalapa region, which Lorenzo said reminds him the most of the soil from San Luis and San Juan y Martínez—two of the most popular ares to grow tobacco in Cuba’s Pinar del Río.
HVC La Rosa 520 is offered in a 5 1/2 x 54 rolled by a single roller in the Tabacos Valle de Jalapa S.A. (TABSA) factory in Estelí, Nicaragua.
Lorenzo told halfwheel he has not finalized pricing for the release.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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