The next box of cigars that you buy might have some new technology in it, as HumidifGroup USA has begun offering its new Smart Packaging technology to cigar companies, which will allow them to design multimedia and immersive experiences accessible via your cell phone.
To do so, the company embeds a near-field communication (NFC) chip into the cigar box or other accessory. When an individual brings their smartphone into close contact with the chip, it opens a web browser that leads to content designed by the cigar company to showcase their brand.
The technology is debuting with the release of Ferio Tego Cigar Co.’s new lines, with the company creating a webpage that offers more information and videos about the cigars and company. HumidifGroup suggested that companies could incorporate virtual reality or augmented reality content, as well as tap-to-reorder functionality and authenticity verification.
“Smart Packaging by HumidifGroup allows us to control our messaging and ensure that we are communicating clearly to our audience,” said Michael Herklots of Ferio Tego Cigar Co. via a press release. “Packaging is an important part of the Ferio Tego experience. Smart packaging technology allows collectors to receive real-time information and communication about Ferio Tego and our products.” He added that the technology allows Ferio Tego to support its retail partners by keeping the most helpful details and stories of Ferio Tego “right on the product itself, delivered straight to a smartphone.”