As would be expected from a larger company like General Cigar Co., there was quite a number of new releases across the board from them at the 2016 IPCPR Convention and Trade Show. One of those new releases was a collaboration with A.J. Fernández for the Hoyo brand called La Amistad.

Blended by Fernández and rolled at his factory, it is billed as a bold, full bodied blend that is a tribute to the marca as Fernández grew up near the Hoyo de Monterrey farm in Cuba.

Hoyo La Amistad 2

At launch it was released in four sizes.

  • Hoyo La Amistad Rothschild (4 1/2 x 50) — $6.49 (Boxes of 20, $129.80)
  • Hoyo La Amistad Robusto (5 x 54) — $7.59 (Boxes of 20, $151.80)
  • Hoyo La Amistad Toro (6 x 50) — $7.79 (Boxes of 20, $155.80)
  • Hoyo La Amistad Gigante (6 x 60) — $7.99 (Boxes of 20, $159.80)


  • Cigar Reviewed: Hoyo La Amistad Robusto
  • Country of Origin: Nicaragua
  • Factory: Tabacalera Fernandez S.A.
  • Wrapper: Ecuadorian Habano
  • Binder: Nicaragua
  • Filler: Nicaragua (Condega, Estelí, Jalapa & Ometepe)
  • Length: 5 Inches
  • Ring Gauge: 54
  • Vitola: Robusto
  • MSRP: $7.59 (Boxes of 20, $151.80)
  • Release Date: September 2016
  • Number of Cigars Released: Regular Production
  • Number of Cigars Smoked For Review: 3

The La Amistad has a pleasant looking medium brown wrapper that is quite soft to the touch, though surprisingly doesn’t have much of an oily feel to it. There are some slightly soft spots in the bottom half of the cigar, while the top half has some give but no specific soft spots. A fresh barnyard aroma comes off the wrapper, with lots of earth, leather, bright hay and a touch of light cinnamon. The cold draw is a little more bold, with rich earth, some spice, pepper, cocoa and some fresh bread.

Starting into the first third there is a very healthy dose of pepper, followed by some spices, a saltiness, and background notes of espresso, cocoa and dried fruit. The burn started out even, but a quarter of an inch in there are already some noticeable deviations in the burn. Plenty of smoke is produced with each draw, which the draw itself is right in the middle of ideal. While the ash is kind of flaky, it is dense enough that it holds on to around the inch mark. The profile continues to be dominated by the pepper note, while the spice, salt, espresso, cocoa and dried fruit kind of mix together, only allowing me to pick out the separate notes occasionally here and there.


The second third of the Hoyo La Amistad Robusto continues in much the same manner, with the pepper screaming out front and the other notes occasionally getting a word in edgewise. A slight bitterness has started to show up, giving the profile a bit of an unfortunate bite to it. The burn line never seem to recover itself after going off early on and a touch up is finally needed. While the bitterness that showed up is definitely present, thankfully the remainder of the profile is still shining through in some form. Pepper is still leading the pack of course, but the spice and espresso are following close behind. The saltiness has faded from the profile, while cocoa, dried fruit and a bit of earthiness are still there in the background.


As I move into the final third, the bitterness that showed up in the second third still persists. While the pepper is still a dominant flavor, it almost seems to be pushed to the side a little for the bitterness to take the forefront. Spice, espresso, cocoa, dried fruit and earth are still floating around in the background, though significantly more in the background than before. The burn is starting to get a little off again, but at this point the cigar is almost done and I can just put it down instead of trying to correct it.


Final Notes

  • While the ash held on as long as I usually expect ash to stay on the cigar, it did want to constantly flake pieces all over me and my laptop.
  • The bitterness that showed up in the second third varied slightly, sometimes showing up earlier while other times showing up a bit later in the section.
  • La Amistad translates to friendship – a fitting name for a collaboration cigar.
  • Since this was a collaboration between General and A.J. Fernández, the cigar was actually shown off in both booths at IPCPR.
  • Cigars for this review were provided to halfwheel by General Cigar Co.
  • Final smoking time averaged right around an hour and a half.
  • Site sponsors Atlantic Cigar Co., and JR Cigar list the Hoyo La Amistad in stock.
83 Overall Score

The cold draw and the first third of the Hoyo La Amistad certainly showed quite a bit of potential. While the pepper was quite strong, the remainder of the profile had some great complexity that really wanted to shine. Unfortunately at some point in the second third it seems to fall apart and gets increasingly bitter as you continue through the cigar. Construction was a slight issue too—definitely not the worst, but there were a couple of touch-ups and enough flaky ash that I would put it in the annoyance column. There is the potential that some time and rest could take care of the stronger pepper note and perhaps a bit of the harshness, but that will remain to be seen. As it is, I don’t think it’s a bad cigar, and as mentioned it certainly shows potential, so I’ll be interested to try some of the other sizes. In the meantime though, my recommendation if you’re going in trying the robusto, just grab one or two first and see if your experience is better than mine.

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Brian Burt

I have been smoking cigars since 2005 and reviewing them as a hobby since 2010. Initially, I started out small with a 50-count humidor and only smoking one or two cigars a month. Not knowing anybody else that smoked cigars, it was only an occasional hobby that I took part in. In March of 2010, I joined Nublive and Cigar Asylum, connecting me with many people who also shared an interest in cigars. Reading what they had to say about brands I had never heard of, I quickly immersed myself in the boutique brands of the industry and it was then that cigars transformed from a hobby into a passion.