Habanos S.A. Promotes González Jiménez to Marketing Head


Rodrigo González Jiménez is the new marketing director for Habanos S.A.

His promotion comes after José María López Inchaurbe, who previously held the job, was promoted to vp of development for the Cuban cigar company earlier this year.


González Jiménez began working at Imperial Brands, plc, a British tobacco conglomerate which owns 50 percent of Habanos S.A., in 2006. He most recently served as the operational marketing deputy director for Habanos S.A., a role he has served in since 2014.

Habanos S.A. is a 50-50 joint venture between Imperial and the Cuban government. The company is responsible for the commercialization of Cuban cigars worldwide.

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Charlie Minato
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I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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