The XX Festival del Habano has kicked off in Cuba and as is customary, the company has announced its sales figures from previous years.

Notably, the company said it grew revenues to $500 million, up from $445 million in 2016. It’s a massive jump—12.36 percent—and the highest revenue the Cuban cigar company has claimed in the last decade.

Company executives said that strong demand in China—the third largest market—led the way.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.