Habanos S.A. Appoints Ernesto González Rodriguez as Operational Marketing Director

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The Cuban cigar company Corporación Habanos S.A. has announced that Ernesto González Rodríguez has been appointed as the company’s new operational marketing director by way of Resolution 143, 2017 of the Minister of Agriculture.

According to a press release, González brings more than 15 years of experience in tobacco to the position, most recently holding the position of commercial specialist of Habanos S.A. From 2002-2004 and 2007-2011, he was the general director of Infifon, the exclusive distributor of Habanos products to duty free stores in Russia, as well as retail and duty free distribution in Belarrus, Georgia, Uzbekistan, Turkmenistan, Kirgiztan, Tadzhikistan, Azerbaijan and Moldova. In 2012, he became the export director of Habanos S.A., a position he held until 2016.

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He replaces Enrique Babot Espinosa, who will remain with Habanos S.A. in a new yet undisclosed role, with a press release stating that he will “develop new responsibilities” at the company.

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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