Habanos S.A. is reported to have named a new chief financial officer, as Diadema SpA, the Italian distributor of Habanos products recently issued a congratulatory press release announcing that Borja Casanova Bustillo has been appointed to the position to succeed Antonio Pascual Garcia.

After five years with PricewaterhouseCoopers as a senior accountant, Casanova joined Habanos S.A. in 2002 as a financial analyst before being elevated to budgeting and controlling manger in January 2007. In May 2007, he joined Diadema SpA as vice president of finance, and in 2014 he moved to Canada to become chief financial officer of Havana House Cigars, the Canadian distributor of Habanos.

Boris Casanova

Pascual has been chief financial officer of Habanos S.A. since July 2006, though he joined the company in July 2002 as planning & development deputy manager. In September 2003, he was promoted to planning & development manager of Habanos.

A spokesperson for Habanos S.A. declined to provide an official statement on the change.

(Image courtesy of Diadema SpA)

Avatar photo

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.