On Monday, Habanos S.A. announced its 2018 financial performance.
The key takeaways:
- Revenue: $537 million
- Growth: 7.4 percent
- Five Most Important Countries: Spain, China, France, Germany and Cuba
- By Regions: Europe (53 percent), Americas (18 percent), Asia Pacific (15 percent) and Africa/The Middle East (14 percent)
Last year Habanos S.A. said it generated $500 million, an increase of $55 million from 2016.
“2018 has been, once again, a successful year for the Habano”, said Inocente Núñez and Luis Sánchez-Harguindey Pardo de Vera, co-presidents of Habanos, S.A., in a press release. “Because sales have continued growing in different markets, both in terms of volume and value, while at the same time we have maintained our market share estimated at around 70 percent in volume in the markets where we sell our brands.”
The company says it believes “450 million premium cigars” were sold in 2018 worldwide. That number seems likely to refer to the total number of cigars sold, not just Cuban cigars.
Cuba’s Oficina Nacional de Estadistica e Información last stated the country exported 91.4 million “tabaco torcido,” literally twisted tobacco, in 2016.
Habanos S.A. is the global entity responsible for the sales and marketing of Cuban cigars around the world. It is a joint venture between Cuba’s government and Imperial Brands, plc.