Habanos S.A. Announces $531 Million in Revenue for 2019

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Corporación Habanos S.A., the worldwide distributor for Cuban cigars, has announced that it generated $531 million in revenue for 2019.

While that number is slightly less than the $537 million it generated last year, the company says that it represents a 2 percent increase based on constant exchange rates.

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Cuba’s Oficina Nacional de Estadistica e Información has not released the export data for 2019.

“The markets are behaving very satisfactorily, maintaining in our position in mature markets and increasing our presence and sales, particularly in emerging markets such as Continental China and Middle East, which are becoming increasingly important for Habanos,” said Inocente Núñez and Luis Sánchez-Harguindey Pardo de Vera, co-Presidents of Habanos, S.A., “After 25 years, Habanos, S.A. is still operating in more than 140 countries. Exports continue to grow which, in turn, is very important to the country.”

As is tradition, the company announced the breakdown of its sales by brand:

  • Europea (53 percent)
  • The Americas (18 percent)
  • Africa/The Middle East (15 Percent)
  • Asia Pacific (14 percent)

Those numbers and percentages are identical to 2018 except that the percentages for Africa/The Middle and Asia Pacific have been swapped.

The Festival del Habano XXII takes place this week in Havana, Cuba. Habanos S.A. will make further announcements, including formally unveiling new products for the year.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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