In October 2017, Habanos S.A. announced a new collection of five-count tins called the Línea Retro collection that would feature some of the company’s marquee brands in petit corona vitolas in retro-inspired packaging.
The first two releases in the line were the Partagás Capitols and Romeo y Julieta Club Kings and now there is a third offering, the H. Upmann Regalías.
The launch of the Regalías was announced on Monday morning by Diadema S.P.A., the distributor of Habanos S.A. products in Italy.
Like the other two cigars, the Regalías is a 5 1/8 (129mm) x 42 petit corona, and comes packaged in a tin of five cigars inspired by the design of packaging from the 1970s. In Italy, the cigars are being offered at €47 ($54.66) per tin. It is a bit of a premium for the format, as the Regalías is also available in 25-count dress boxes, priced at €132.50 ($154.19) as of Diadema’s June 2020 price list. That works out to about $6.17 per cigar if bought by the 25-count box and just under $11 if bought by the tin.
Retailers in the country are expected to begin receiving the cigars tomorrow.
Additionally, the cigars have been confirmed to have been released in Germany, where they are priced at €39 ($45.35) per tin.
The H. Upmann Regalías is a size that has been available for decades, though had once been a machine-made vitola until becoming handmade in 2002.
When announcing the Linea Retro line, Habanos S.A. said that the petit corona size is “possibly the most popular format in the history of Habanos,” adding that it has long been considered the “standard size” of cigars. It also noted that the Línea Retro concept will be gradually introduced to other brands in the portfolio.
Update — Shortly after this article was published, 5th Avenue Products, the distributor in Germany, confirmed they have received the cigars and distributed them to retailers. Additional countries will be added as they respond to emails and confirm status and pricing.
Image via Diadema S.P.A.