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H. Upmann Magnum 56 Jar Heading to Travel Retail and Duty Free

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International travelers will be tempted with a new packaging format for the H. Upmann Magnum 56, as Habanos S.A. unveiled a new 20-count jar at the Duty Free & Travel Retail Global Summit held last week in Cannes, France.

The H. Upmann Magnum 56 debuted in 2015 as an Edición Limitada release, meaning that all of the tobaccos used gets two years of aging before being rolled.  This new packaging format for the Magnum 56 does not come with the same age statement about the tobaccos used, however. It does measure the same as the Edición Limitada version, which was a new size for Habanos S.A. when it debuted, a Double Robusto that measures 5 9/10 inches (150mm) long with a 56 ring gauge. While that size was originally known simply as the Magnum 56, it appears to have picked up a new vitola name, Unidades.

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A shipping date has not yet been announced, and as with other Habanos S.A. releases, pricing will vary depending on the region.

In addition, according to a press release, Habanos S.A. showed off a number of upcoming releases for 2019 at the event, including the Trinidad Media Luna (4 1/2 x 50) and Topes (4 7/8 x 56); the Romeo y Julieta Maravillas 8, that celebrates the Chinese New Year; and the Quai d’Orsay Senadores Edición Limitada 2019.

Images courtesy of Habanos S.A.

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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