Gurkha Cigars has a new director of marketing, and it’s Shanda Lee.
Lee was most recently with J.C. Newman Cigar Co. as the company’s vp of marketing before departing in November 2016. In that role, Lee was part of the product development team and responsible for developing the company’s marketing strategy. According to a statement issued by Gurkha, she brings more than 25 years of marketing experience to the position.
“Shanda is very knowledgeable and brings a wonderful energy to Gurkha,” said Kaizad Hansotia, ceo of Gurkha Cigars. “I have assembled a strategic and strong management team that also includes national sales director Juan Lopez and operations director Carlos Llaca. Together, leveraging their years of experience and strengths this team will be able to take Gurkha to the next level.”
Lee will be responsible for the marketing and brand management of Gurkha Cigars, a role that includes the active management of the company’s advertising, public relations, social media and marketing campaigns.
Image courtesy of Gurkha Cigars.