Gurkha Cigar Group, Inc. has announced the hiring of Christine Martinez de Castro as the company’s new director of marketing and public relations. She will plan, direct, supervise and coordinate all branding, advertising, public relations, social media and marketing campaigns for the company.
Martinez de Castro is no stranger to Gurkha, having worked with the company for more than four years via her public relations agency, CMC Public Relations. Among her other clients were JetBlue, GE Energy, New Zealand Tourism, Marriott and Coca-Cola North America, for which she handled media training, crisis communication and integrated marketing and branding campaigns.
“Hiring Christine was a no brainer,” said Kaizad Hansotia, ceo of Gurkha Cigars, via a press release. “She was already part of the Gurkha family… she knows the brand, she knows the team and she is a great team player. It was just a natural transition and over the last few years she has really showed her value to the company and I think I can speak for the company when I say we are all excited that she now is officially part of Gurkha.”
According to a press release issued by Gurkha on Monday, Martinez de Castro began working for Ketchum Public Relations in both their Miami and Atlanta offices overseeing several accounts including Charles Schwab, BellSouth, Nokia and Visa International among others. She later joined Delta Air Lines’ corporate communications team and executed internal and external communication strategies for Latin American, Caribbean and U.S.-based Hispanic media.